Apple’s launch of the iPhone 5 was welcomed by many, but with its release came a severing of ties with Google. In an attempt to improve and unify their brand universe, Apple nixed Google Maps in favor of their own Apple Maps app. Unfortunately for Apple and fans of the iPhone, Apple Maps was a failure, prompting an apology from Apple CEO Timothy Cook and costing another exec his job. Today we learn that Google Maps is back, and it’s better than ever.
Google Maps App Finally Arrives
Last night, after much rumor and speculation, Google announced the return of their beloved and effective maps app for iPhone on their blog. Google writes, “Starting today, we’re pleased to announce that Google Maps is here,” and they say Google Maps is “faster and easier.” iPhone users were disappointed with Apple Maps, and they have been waiting for this day for months. Arbitrarily replacing a beloved app on their platform with an inferior product did not improve Apple’s brand. Reutersnotes that although “Apple Maps offered soaring ‘flyover’ views of major cities, it had no public transit directions, limited traffic information, and obvious mistakes.” This underperformance by Apple hurt its brand and reputation when it happened, and it’s still hurting them today, months after the release and apology.
Apples Damaged Image
This entire situation has cost Apple. Before the change, Apple simply relied on Google’s data to run their maps app. Now Google is making their own app for iPhone, and Apple can’t turn back. David Goldman for CNN Moneyexplains, “Google is no longer collecting licensing fees from Apple, but it has the opportunity to make money by displaying advertisements in the software.” In addition to this point, Google has come out on top. Google, not Apple, has fixed Apple’s mistake in the eyes of millions that saw no need for what Apple tried to do with Apple Maps in the first place. If it ain’t broke, don’t fix it, right?
An Example of Quality Reigning Supreme
After this month-long fiasco at Apple, I’m reminded of something I learned early on as a writer for CEM: quality content is king. Content is becoming a more important benchmark for Google’s search algorithms, and it’s also proving to be more influential to customers. Quality content is the ultimate tool in building your brand and your presence, or your clients’ brand and presence, online. Apple pushed content on its customers that weren’t ready for it, and it was essentially very bad content. Google came to the rescue with its proven, quality content, which left Apple humiliated. People know good content or services when they see them. You can’t just push inferior content or services on consumers and expect them to like it, no matter how strong your brand is. Content and services that are driven by quality go much further for your business than simply throwing out lots of content and hoping for the best. Now that Google Maps is officially back in action on millions of iOS devices, make sure your clients are active on the platform as well. It’s important to have your business or company on the maps platforms so customers can do business with you. At the very least, remember the lesson that Apple learned – people demand quality, and it’s a mistake to take quality services away.
Are you planning on installing Google Maps on your iPhone?
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