A World Without Backlinks: Matt Cutts Doesn’t See It

For years, SEOs have wondered what search would look like if backlinks were eliminated from the equation. Since backlinks are often a major part of spammy practices, some SEOs have speculated that getting rid of backlinks as a ranking factor would allow great SEOs to come out on top while severely impairing black hat SEOs.Recently, Search … [Read more...]

The Truth Behind the Death of Authorship Rumors

Google Authorship has been one of the biggest topics of conversation within the SEO community over the last year or so, but many SEOs are now speculating on the possible demise of the concept. Author Rank was expected to become a huge ranking factor, but so far it hasn’t panned out. From the discovery that the Authorship project no longer exists to … [Read more...]

How to Boost Your Authority With the Help of Google’s In-Depth Articles

Back in August of 2013, Google introduced in-depth articles to the SERPs in order to provide more complex information for searchers who want more than surface-level answers to their queries. Sounds great, right? Type in a keyword phrase and easily identify high quality information from respected sources.For SEOs, this function can be incredibly … [Read more...]

Matt Cutts Pronounces Guest Posts Dead: Is It True?

Earlier this week, Matt Cutts posted a new blog that seems to deliver a death stroke to guest posting as we know it. Essentially, Matt announced that the SEO tactic of guest posting in order to gain links is over and will only hurt SEOs moving forward. If you’re trying to build links using guest posts in 2014, Google is going to start cracking … [Read more...]

Microsoft Adds Products to ‘Scroogled’ Campaign Attacking Google

The tech world is full of some intense rivalries. The rivalry between Google and Microsoft has been ongoing for many years, and there doesn't seem to be an end in sight. As Google continues to grow and encroach on Microsoft's traditional territory with their Chrome operating system and cloud services, Microsoft has realized it needs to fight back … [Read more...]

Google+ Gets A Major Overhaul With 18 Features Coming Soon

Many have questioned whether or not Google+ is still a viable social network. However, Google+ is dispelling those theories with huge sets of new updates upon new updates. Google+ recently announced the launch of 18 new updates, many for its Google Hangouts feature as well as video and photo sharing. With these 18 new features as well as newly … [Read more...]