Groupon Lays Groundwork for Local Commerce Goals

With its recent launch of the Groupon Partner Network, a new affiliate marketing platform, Groupon has begun its journey to become the most widely used network for local e-commerce. The popular deals site is attempting an expansion of Yahoo and Google proportions, adding significantly to its affiliate marketing program and planning for the future. … [Read more...]

Groupon Struggles to Stay Afloat

Here on the CEM blog, other writers and I have posted about companies like Facebook who have faced a rough adjustment to being traded on Wall Street. Of course, simply being on Wall Street isn't the full problem, it's also about earnings and future plans for these companies. A few weeks ago, I wrote about Facebook and its excellent earnings … [Read more...]