BuzzFeed to Deliver Outsourced Multilingual Content: Here’s How

Online content giant BuzzFeed, best known for its viral list posts, is currently in the process of expanding its outreach. In a multilingual world, BuzzFeed knows how important it is to allow access to its content all over the globe. The company plans to deliver content to Spanish, French, and Portuguese-speaking countries all over the world – but … [Read more...]

High Frequency Marketing: When Is It Too Much?

As with most things in life, there’s a delicate sense of balance that goes along with high frequency marketing tactics.  While you want to reach every lead at exactly the right stage in the sales cycle, you don’t want to overwhelm your audience.  When high frequency marketing becomes too frequent, it will backfire on you.  So, how do you hit that … [Read more...]