How Content Writers Generate Conversions in Just 20 Minutes

Writing a blog post – start to finish – in 20 minutes or so is actually a lot easier than you think. In fact, some of the most successful content writers are able to get an assignment, and zip it right back in no time at all.

Obviously, not all content writing assignments are churned out in 20-minute intervals. But, if you’re facing some time constraints, you might find these tips for super fast (and effective) writing to come in handy…

7 Steps to 20 Minute Writing

  1. Eliminate Distractions. Log out of Facebook, turn off your email notifications, and get focused. A good focusing environment could be a quiet home office, or it might even be a noisy coffee shop.
  2. Understand the assignment. Even if you’re not going to begin work on the assignment that very moment, make sure you understand exactly what is needed of you. If anything is unclear, now is always the time to ask. That way, when you’re ready to get rolling, nothing is going to hold you back.
  3. Brainstorm your title/subject matter. If a piece of writing can be done in 20 minutes, then the subject probably isn’t too complex. Your title doesn’t have to re-invent the wheel either for these types of posts. But, if you’re stuck, check out this advice on brainstorming.
  4. Gather your research. If you have all of the research you need before writing the first word, then you’ll save yourself a lot of time. Flipping between your Word doc and web pages wastes time.
  5. Structure your post. Are you going to use bullet points? Create a list? Use a prose/narrative approach? You don’t have to write an outline (remember it’s only a “20 minute” blog post), but you should have a rough mental outline.
  6. Flesh it out. Now it’s time to start the writing! Integrate your research (if there is any) into your mentally-structured blog post, and knock it out!
  7. Do a quick edit. If you could write a piece in 20 minutes, you should be able to edit in three or four. Clean up the edges, tie together loose ends, and give it that sparkle!

You might notice that only one of the seven steps to 20 minute writing actually involves writing. No, it’s not an oversight. The actual writing is the easy part of ‘fast content writing.’

Good content writers know that creating the actual sentences and paragraphs isn’t the biggest challenge. Once you get going, it’s easy for the words to fly out of your fingers. The real challenge is in everything that precedes the writing: creating a distraction-free zone, understanding the assignment’s parameters and the client’s needs, brainstorming ideas, creating outlines, etc.

The Best Thing About 20 Minutes Posts?

This type of content writing still generates conversions! You don’t always have to labor for an hour over a 300-word piece in order to be effective. Sometimes, it’s totally possible to whip up a post in 20 minutes that does the conversion job just fine!

So, next time you have an “easy” blog post, think about these seven steps to knock it out. Why spend an hour doing something that could be accomplished in 20 minutes?

Want more advice on fast writing? Check out this article from Jim Estill, which inspired me to dig into my own tips and experiences.

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Ben Richardson is a writer based in Nashville, TN. While he loves writing on a variety of subjects, he's our go-to on all things related to branding and the creative aspects of content marketing. Follow him on Twitter!

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