How does content fit into your social media strategy?

Everybody knows that content is king. If you can produce just one or two viral videos or articles your site is instantly on the map. Once you pass that tipping point, it gets much easier to stay in the spotlight. So how do you get that initial push?

One option is to simply produce content, over and over until someone notices. This is an okay strategy for a classroom of 20 people, not for the internet of 2011. The web has literally billions of pages of content produced every single day.

Many companies turn to social media. And it makes sense; if you can ingratiate your customers into your culture you have dedicated buyers. And who doesn’t want dedicated buyers?

Now the question is how to meld content and your social media strategy? Should you continue to just bust out page after page after page of words? Thankfully, that’s a no. Once you have an established social media strategy, you will know what you should be writing about. And, you will have a better grasp on how to distribute what you produce more effectively.

Recently, Ignite Social Media released a fantastic video about how to create a social media strategy. You can watch it here – http://vimeo.com/19030527. During the presentation you will hear about content writing. Specifically, how to accomplish the content writing needs of your social media strategy.

That’s where web writing companies like ContentEqualsMoney.com come to the rescue. You realize that content is king and now you know what to write about. The only issue remaining is how to get the content written. For most business owners two issues keep them from producing their own content. One is time and the other is desire.

You have a business to run. And even though content will bring you money in the long run, you probably have more pressing matters to attend to.

And frankly, it’s tough to sit down and write when you don’t do it regularly. Not to mention it is a bit intimidating to compete with professional copywriters that are doing the same thing. You want to give your business the best possible chance for success.

A vibrant social media strategy is a business onto itself. Hours and hours are dedicated to research and monitoring. Not to mention posting and critical analysis. If you want to give your company a leg up, without spreading yourself too thin, you need the help of professional web writers.

Content is king. Do your company a favor and let those that know how to make your social media strategy a reality do the heavy lifting.

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Amie Marse is the founder of Content Equals Money. She lives in Lexington, KY with her two dogs: Billie and Lily. She has been writing content for her web based clients since 2005. She launched Content Equals Money in Oct of 2010, home of conversion focused content writing services. She loves to chat about small business development and how to make content equal money!

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