How to Create a Content Strategy

If you’re looking to make content marketing for you, creating a content strategy is of the utmost importance. Like with many other marketing tactics, you can’t just start throwing blogs on a website and expect conversions – you’ll need to mastermind your focus first!

One of the first things that you should consider when creating a content strategy is who your target audience is. Many beginning marketers mistakenly define their audience as “everybody,” which harms more than it helps. While it’s true that individuals from all walks of life may very well wish to purchase your product or services, having an ideal audience helps you target your content marketing toward that specific customer – this increases the efficiency of content marketing by leaps and bounds.

Spend some time thinking about your ideal audience. How old are they? What’s their budget? What sort of car do they drive? Once you have created your ideal customer, you can then start targeting your content marketing campaign toward those people.

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Think of it this way: content marketing is a way to make a personal connection with your audience. When you know exactly who that audience is, you’ll be able to effectively communicate with them. Effective communication is the linchpin of a content marketing strategy; effective communication is also what makes that audience convert.

Once you have your audience, you can then start planning your strategy. Planning a content strategy starts with an editorial calendar – that way you know what to post, when. For example, a boating company ostensibly is busiest during the summer months. If the boating company wishes to have effective content marketing, they should start posting blogs and Tweeting about summer activities in late spring. In this way, the company can start building excitement for the summer months so that when the warm weather hits, the audience is ready to convert.

There are as many ways to create a content strategy as there are stars in the sky. This is one of content marketing’s greatest strength – each strategy is unique to that company. And it is that unique strategy that leads each company to their own version of content marketing success!

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