Since content marketing is not a quick fix, the biggest issue that small business owners face is how to get conversions from content.[stextbox id=”custom” caption=”Popular Posts About Conversions and Content” collapsing=”false” collapsed=”false” shadow=”true” float=”true” width=”300″ bwidth=”1″ color=”000000″ ccolor=”ffffff” bcolor=”000000″ bgcolor=”ffffff” cbgcolor=”009900″ bgcolorto=”ffffff” cbgcolorto=”000000″ image=”null”]Audience Profiles for Business Conversions
And that’s where the issue takes on a bit of the chicken and the egg dilemma. Without an established ROI it is hard to go forward with a full content marketing strategy, including conversion writing. On the other hand, you’ll never be able to establish that ROI without it.
However, the good news is the early adopters of content marketing have gone before you into the abyss and they have a LOT to share. Obviously the results will vary for each company and how they implement content marketing, but it is safe to assume that any decent content marketing strategy will bring you conversions from content.
And since content marketing builds on itself, those conversion rates will only increase as you continue on with your content strategy.