If you are a member of a small business looking to find quality content writing for your articles, blogs, or website, it’s important to understand how best to work with freelance writers. An increasing number of businesses are reaching for freelance work when it comes to their content writing needs – after all, hiring a writer on an as-needed basis is economical, both for the company and for the writer. The business world is changing fast, and more and more business owners and workers are realizing the value of having an able freelance writer waiting in the wings.
As with most other business endeavors, the key to success with a freelance writer is communication. To break it down, there are two main elements that need to be addressed when working with a content writer: knowing what you want and clear communication.
Knowing what you want: To be frank, if you’re not entirely sure what you’re aiming for out of a piece of work, it’s highly unlikely that the freelance writer will be able to deliver. To help you nail down the specifics when you contact your writer, consider these key questions:
- Who is your audience/who are you trying to sell to?
- Why should the audience be interested in your company?
- Why should people buy/learn more about what you are promoting?
- What do you want your audience to think after reading the blog, article, content, or ad?
Once you have answered these questions, you will have a good idea of the parameters of your project and will be able to move on to the next step…
Clear communication: Be sure that the writer understands what you want and how to deliver it. The easiest way to do this is to engage in a dialogue with the writer. The medium in which you do it matters less than the manner you use – be concise, be clear, be complete.
It can help to write down the answers to the above questions and start with those. Also come to the conversation with a word count, tone, and deadline in mind. Good freelance writers tend to ask questions about project specifics in order to get a better idea of what you want – use these as an opportunity to dig deep into your project and look at it from different angles.
You should leave any transaction with satisfaction, on both sides, at a great a piece of completed work. Effective communication produces effective content writing – when you come to the table armed with information about exactly what you need, you’ll be surprised at how sharp a freelancer can be!
Do you have any suggestions for small businesses shopping for freelance writers? Have any success stories that used these principles?
This post was written by Laura, the lead writer here at ContentEqualsMoney.com. If you would like to leverage Laura’s experience for your small business copywriting email us via firstname.lastname@example.org.
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