Running a business is fun, and exhausting. We all need a break from time to time. So whether you are taking off for the holidays or you have an illness it is imperative that you utilize systemization in your workplace.
What is Systemization?
It’s exactly what it sounds like – building systems. For example, instead of training each new employee for hours on end most companies employ a training manual. This is a form of systemization. It is something a company can do once and then use it repeatedly for the same outcome.
Let’s look at systemization for a content manager. Depending on your current content marketing tactics, this individual might be in charge of writing, posting and backlinking your content on a regular basis. Content manager is a relatively fluid concept so the first step is to establish what exactly the job entails for your company.
The next step is to go through each step of their duties as if the person reading the content is a completely clean slate. For example, don’t omit items you discussed with your current content manager already because you want to incorporate all the necessary components the next time around. If you have to remember to provide additional instructions each time a new content manager is trained, you are missing the value of systemization.
Tweak the System, not the Person
As your peers to review the systemization for you, they might find items confusing that need more clarification. Or, you might find that some minor steps have been omitted. For example, let’s say a content manager is suppose to do writing, submitting, adding photos, submit to bookmarking program and email tracking report.
That’s a lot of work and if the systemization forgets a simple step like “include appropriate keyword when submitting to bookmarking sites” you would have two problems on your hands. First, the bookmarking sites would not be as effective and more importantly, it’s likely nobody would ever find out. Now imagine if you kept the same systemization and passed it along to the next 5 content managers you hired. All five people would miss this minor step that has dramatic results.
Create Your Systems Today, not Tomorrow
And lastly, don’t wait until you have too much happening, or your company gets bigger. Even if you just hire one new person you should develop a system for each new position. It saves a lot more time than retraining.
For more tips about systematizing your business check out this interview by Mixergy with special guest Kelly Azevedo.
What type of system do you use in your everyday life? What can you add to your current business systems? Leave a note in the comments, I’d love to hear all about it.
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