How to Leave Your Business for the Holidays

How to Leave Your Business and Your Content Manager for the HolidaysRunning a business is fun, and exhausting. We all need a break from time to time. So whether you are taking off for the holidays or you have an illness it is imperative that you utilize systemization in your workplace.

What is Systemization?

It’s exactly what it sounds like – building systems. For example, instead of training each new employee for hours on end most companies employ a training manual. This is a form of systemization. It is something a company can do once and then use it repeatedly for the same outcome.

Let’s look at systemization for a content manager. Depending on your current content marketing tactics, this individual might be in charge of writing, posting and backlinking your content on a regular basis. Content manager is a relatively fluid concept so the first step is to establish what exactly the job entails for your company.

The next step is to go through each step of their duties as if the person reading the content is a completely clean slate. For example, don’t omit items you discussed with your current content manager already because you want to incorporate all the necessary components the next time around. If you have to remember to provide additional instructions each time a new content manager is trained, you are missing the value of systemization.

Tweak the System, not the Person

As your peers to review the systemization for you, they might find items confusing that need more clarification. Or, you might find that some minor steps have been omitted. For example, let’s say a content manager is suppose to do writing, submitting, adding photos, submit to bookmarking program and email tracking report.

That’s a lot of work and if the systemization forgets a simple step like “include appropriate keyword when submitting to bookmarking sites” you would have two problems on your hands. First, the bookmarking sites would not be as effective and more importantly, it’s likely nobody would ever find out. Now imagine if you kept the same systemization and passed it along to the next 5 content managers you hired. All five people would miss this minor step that has dramatic results.

Create Your Systems Today, not Tomorrow

And lastly, don’t wait until you have too much happening, or your company gets bigger. Even if you just hire one new person you should develop a system for each new position. It saves a lot more time than retraining.

For more tips about systematizing your business check out this interview by Mixergy with special guest Kelly Azevedo.

What type of system do you use in your everyday life? What can you add to your current business systems? Leave a note in the comments, I’d love to hear all about it.

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Amie Marse is the founder of Content Equals Money. She lives in Lexington, KY with her two dogs: Billie and Lily. She has been writing content for her web based clients since 2005. She launched Content Equals Money in Oct of 2010, home of conversion focused content writing services. She loves to chat about small business development and how to make content equal money!

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Comments

  1. Hi Amie,

    I think the most useful system for me has been how I turn interviews into guest posts. Basically, I watch the video over and scrawl my notes on all sections. Then I have a format for writing up the content. Saves time and helps me produce better work.


    Michael
    Michael Alexis was just talking about…What?! There really are secrets to getting millions of page views?My Profile

    • Good for you! That’s sounds like a phenomenal way to repurpose traffic. I’m glad you have a standard way to do that because your interviews are jammed with good info. I do something similar with new books. It amazes me that so many of us read 50+ blog posts a day but we can’t pick up a book, lol. Happy Holidays Michael
      Amie Marse was just talking about…E-mail Newsletter Writing to Increase Conversion RatesMy Profile

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