How to Train a Content Manager

How to Train a Content ManagerHiring a content manager can be a difficult task. Unlike cashiers, teachers, and florists, content managers haven’t been around that long. And like a lot of other new internet-based jobs, the concept of a content manager is fluid.

For example, check out this recent job posting for a content manager at JustAnswer.com, which they posted directly to Craigslist. This job describes the melding of SEO, social media, and running their editorial desk. Other content manager jobs could involve running their WP site and doing their backlinking, which is what our CM does.

That’s why the first step in training a content manager is to find the perfect candidate. When you are specific and exhaustive in your job description, the training comes naturally. During the interview process you will find out in which parts of the job the candidate has experience and in which parts he/she will need more training.

Use Visuals for Training Your Content Manager

Once you have diagnosed which aspects of the job need extra attention, create a visual demonstration for training. Depending on your current resources, you can create a webinar of what to do. If you don’t have a recording process for webinars, you can even brief the person in a live setting via Skype. However, creating a video is good for streamlining the process, that way if the content manager is sick or away on vacation you can have someone else step in quickly.

Key Components for Training Your Content Manager

Especially for a job that has multiple components, you want to walk through the process and document your preferences. For example, here at Content Equals Money we use istockphoto for our blog pics. But I can’t just tell our content manager to go out there and find pics. I have to document my preferences: look for pictures that are relatively simple, a hint of green trumps pics without green, align top left on the blog, etc. When you don’t document these preferences, you aren’t giving your content manager enough information to do the job correctly and to your satisfaction.

Make Clear Priorities

Another issue that often arises when training a content manager is that with multiple components comes multiple priorities. If your blog being pre-posted is vital to your bookmarking schedule or has other domino effects, be sure to clearly state that priority to your content manager. It’s okay to have multiple priorities—just as long as you state them clearly.

Training your content manager should be similar to how you train any of your employees. And the great news is that since it is a relatively fluid job, you can make it anything you want. In this economy people are willing to stretch themselves more than ever before.

Does your company employ a content manager? Did you train them in a different way than your other employees? Tell us about it in the comments below.

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Amie Marse is the founder of Content Equals Money. She lives in Lexington, KY with her two dogs: Billie and Lily. She has been writing content for her web based clients since 2005. She launched Content Equals Money in Oct of 2010, home of conversion focused content writing services. She loves to chat about small business development and how to make content equal money!

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