If you’re in business, then you likely understand that you need to spend money to make money. However, unless you’re running a charity, youâ€™ll want to make sure that the money that you’re spending in order to attract consumers and create conversions is money well spent. Most people understand the importance of hiring talented graphic designers and web builders – after all, unless you’re a programmer or designer of your own merit, it’s very likely that you will be unable to complete these tasks without the help of an expert.
However, many people raise an eyebrow at the thought of hiring someone to write the content on their website. After all, there probably is someone on your team who possesses a word processing program and is able to type in English. Why should you pay to outsource your copy to an SEO writer when you can produce your own?
The SEO Writer: Artist and Scientist
The truth of the matter is that SEO writing that is high-quality and actually works to improve your SEO requires a considerable amount of skill and research to accomplish. Good SEO writers understand that there is more to the Google algorithm than simply inserting keywords into text. Let’s face it: if this were the secret to SEO, people would be wearing out the copy and paste functions on their computers as quickly as technology can advance.
In reality, good SEO writing involves an understanding of the science behind the way Google and Bing work. It also requires a happy talent for mixing keywords and language in a way that is informative, engaging, and encourages the consumer to stay on your site.
Google pays attention to more than the keyword content of your copy. They pay attention to the amount of time that consumers spend on your website looking for information, and they pay attention to the number of consumers that link to your page. The more one-way links that you get on your page, the more Google and other search engines consider your site and informational source. Being considered an informational source is worth more on the Google charts than any amount of keywords.
This is where your SEO writer comes into play. The SEO writer should be able to take your company and your keywords and be able to deliver on point and informative content that will not only grab the potential of Google, but also grab the attention of the web surfer. It is a unique subset of writing that deserves more consideration than it gets.
When you are looking for a way to both increase the site visit time of consumers, and also bump your website up search engine rankings, be sure to reach for the experts in SEO writing just like you would reach for the experts in design or implementation.
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