If you’ve ever looked at my site bio, you’ll see that I’m a big old nerd who really loves learning about space. I was, of course, overjoyed to learn that recent anniversaries provided me with a fantastic opportunity to talk about one of our planetary neighbors here on the CEM blog. In honor of the one year anniversary of the Curiosity rover touching down on Mars, let’s see what businesses can learn from exploration of the final frontier.
Take Only What You Need
Overcoming gravity and getting anything off the Earth’s surface and beyond the atmosphere takes a lot of energy. For that reason, the weight of anything going into space is very strictly regulated. Your content marketing should reflect a similar philosophy: don’t load anything onto your proverbial rocket that you don’t absolutely need. Why? People are more likely to engage with shorter content.
Keep an Eye on the Details
Back in the 1990s, another Mars explorer, the Mars Climate Orbiter, was lost before it ever had a chance to start gathering and transmitting data back to Earth. The problem? A programming error that used the wrong unit of measurement (pound-seconds instead of newton-seconds, for the curious) caused the orbiter to approach the planet too low in the atmosphere and crash. While grammar and spelling errors probably won’t cause the loss of multi-billion dollar equipment, make sure to give your content a thorough look-over before posting it, to preserve your reputation!
Do Something Different
NASA missions are only possible thanks to the combined expertise of countless scientists, programmers, and all-around bright thinkers who have been able to come up with creative, innovative solutions to seemingly insurmountable problems. You may not be a rocket scientist, but that doesn’t mean you can’t create content that presents new ideas and builds you a reputation as a thought leader in your field!
Make It Approachable
Most of us don’t know nearly enough about physics, chemistry, and math to truly understand the complexity of what we know about space. However, thanks to documentaries, books, museums, and educators like Neil deGrasse Tyson, that information can be presented in a way that’s exciting and interesting without needing a PhD in astrophysics. While super technical articles can certainly be useful, make your content readable by providing background information and avoiding jargon.
Learn From Failure
Unfortunately, space exploration is a high risk activity, and its history has been marked by several tragedies like the Columbia disaster. However, in the face of such failures, NASA has simply analyzed the issues, made the necessary changes, and continued with its mission to learn as much as possible about our solar system, our galaxy, and our universe. Marketers, too, should aim to recover from failed campaigns and economic struggles, and use the lessons learned to do better next time.
Can you think of any other lessons space exploration can teach us about content marketing?
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