How to Create Great Video Content if You Don’t Know What You’re Doing

It’s no secret that video has a prominent place on the modern marketer’s list of priorities. As the numbers continue to roll in on the incredible returns businesses enjoy from integrating video tech into their marketing strategies, savvy business execs look to get in on the action. The question now becomes: can a small business create profitable … [Read more...]

Hot Off the Press: Why Print Still Matters

 In the never-ending talk about business marketing platforms, it seems like one is always forgotten: good old-fashioned print. It can be easy to cast off print as the ugly stepchild of today’s multimedia marketing platforms, but studies show we may be dismissing its reach too soon. Many business owners opt to replace paper advertisements … [Read more...]

4 Times Phil Schiller Showed Us What Being a Marketing Boss Looks Like

 If you don’t know who Phil Schiller is, Google him – you’ll be glad you did. Phil Schiller is Apple’s Marketing Chief, but this is just his official title. In reality, Schiller is a technology guru, mega media influencer, and social marketer extraordinaire.What makes Schiller so great? For starters, he isn’t afraid to troll the … [Read more...]

4 Questions That Will Make You Rethink Your Brand Strategy

Many business owners prefer to clap their hands over their ears and hum loudly when people start doling out advice, whether that’s about their brand or about how to put together a new bookcase. Rather than taking time to identify things we can do better, it’s human nature to avoid serious introspection.We want to believe our businesses are … [Read more...]

How to Create Promotion Campaigns That Will Appeal to Your Audience

 As an avid couponer myself, I understand firsthand the magnetic pull that saving money can have on a customer. The promise of a free giveaway or the exciting anticipation of joining a contest can generate a major following and lead to a fun way to achieve organic content promotion.There are thousands of ways to get started on a … [Read more...]

So You Want to Make a Meme (and Other Viral Marketing Assets)

If you want to get noticed online, you need a strong online strategy. Regularly posting boring blogs and looking all over the internet for stock images to use isn’t going to get you there. You need something exciting, like a meme. However, meme and other content forms come with risks.Combining the wrong text with the wrong photo can backfire. … [Read more...]