Google+ is expanding its usability across the web with two new features. First, Google+ now allows all public posts to be embedded on other sites across the web. Second, Google+ has added Author Attribution through Google’s Authorship program. With these two new features, Google+ hopes to become more visible. As content from other social media sites, such as tweets and Facebook statuses, are often shared across the web, Google+ posts will now become more standardized in similar forums.
Using Embedded Posts
With embedded posts, Google+ brings public content to any outside site or webpage. Any public posts can be embedded including text posts, photos, and other media. The posts are completely interactive just as they would be on Google+, meaning that others can +1 them or click to follow the author. A few types of posts on Google+ cannot be embedded, however. You cannot embed posts that are private, made in a community, created in a restricted area of Google Apps, from Hangout on Air, or event posts.
In addition, embedded posts cannot be customized in terms of appearance. All embedded posts are subject to the Embedded Content Policy, which states that Google can analyze the use of the embedded content. Embedded posts are beneficial to Google+ because they can be used for analytics data, and they can push site traffic to the social media site. This has the potential to create more buzz about Google+ across the web.
Author Attribution for Google+
The other new feature that Google+ introduced is Author Attribution, which connects the Authorship program that Google has to Google+ Sign In. Currently, the integration only supports WordPress and Typepad; however, Google is planning to expand to Examiner, About.com, and WikiHow.
This means that if you signs in to WordPress or Typepad with your Google+ profile, any articles that you publish will automatically be linked to your Google+ profile. This will add your name, profile picture, and a link to your profile on the network. Author attribution is important because it can increase the traffic your content sees by showing that it was created by a verified author.
Competition With Other Social Media Networks
Google+ is reportedly implementing these features to “create one Google experience across the Internet.” While other social media networks, such as Facebook and Twitter, have already added embedded posts and tweets, Google+ is catching up. Despite the fact that Google+ has as many registered users as Twitter, Google+ gets significantly less buzz across the web. With embedded posts and author attribution, however, Google+ will become much more visible.
How will you use the new Google+ features on your brand’s website?
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