Staying on Top of SEO and Content Generation

Staying on Top of SEO and Content GenerationAttempting to stay on top of the newest innovations in content generation and SEO marketing is easily a full-time job.  However, if you’d like to help engender serious traffic and conversion-based success for your business, making an attempt to understand the ins and outs of SEO can potentially mean the difference between having solid sales in your funnel and not.  The buzz about SEO and how to understand it never gets old: check out Technshare’s most recent blog article about  staying on the cutting edge of SEO.   Locally, we at Content Equals Money are always talking about the importance of conversion and copy – take a look at Amie Marse’s  Five Conversion Tips You’ll Need in 2012.

What Does This Have To Do With Content Generation?

It’s easy to find reams of information on the internet in regards to improving the SEO of your brand—but not many sources outline the importance of content generation along with it.  Backlinking and metatags are of vital importance, but so is making sure that your content is solid and top quality.

What makes top quality content?  How can we as business owners help to ensure that the content we generate is informative and SEO compliant?  Striking this balance is of the utmost importance when it comes to optimizing your website and its effectiveness in selling—we’ve complied some of the top tips for top-quality content generation.

·     Pay attention to keyword count.

You’re likely aware that keyword useage is important when it comes to SEO content generation.  Be aware that while it is extremely important for your content to contain necessary keywords to grab the attention of Google, you also need to place them well enough so that the customer doesn’t feel bogged down—for example, can you guess what keywords were used in this blog post?

·     Subheadings.

Adding subheadings to a blog post helps to break up a piece for easier reading.  In terms of SEO, make sure that you use the correct heading markers (generally the <h1> or <h2> tags) so that your site is organized for the pleasure of Google, as well.

·     Keep up on the readings.

Google is never going to release its magical SEO algorithm in its entirety.  However, it helps if you get your information straight from the source—if you aren’t following the Official Google Webmaster Central Blog, you should start!

With the New Year upon us, it’s more important than ever to understand the relationship between SEO and content generation.  The more you know, the higher you’ll rise in the charts—make it your New Year’s resolution to get to number one!

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Laura Hancock is a co-owner of She has also been a long time writer for us. She writes with a passion for accuracy and flow. While her administrative duties have grown, she is a still a big piece of our content writing services team! Currently pursuing a certification in Technical Writing at the University of Washington. She lives in Seattle. +Laura Hancock

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