Player Profiles for Marketing Gamification

Board games like clue use gamified marketing strategyDo you remember those board game commercials from the 1990s-2000s? Something that always stuck with me about them is how they would always mention an age range at the end of them. “Four and up,” and that sort of thing.

Part of that was obvious – “there are tiny game pieces and we’d like to avoid anyone below the recommended age range choking on them” type stuff, but it wasn’t just a fear of lawsuits. There’s a cognitive side required to playing a board game, and it’s important that the game hits the right target audience.

Knowing your players is key to creating a good game, and a similar tack should be taken when creating a gamified marketing plan.

There are a lot of ideas out there about analytics and their usefulness, but the key factor in good data is the ability to know something about who is generating that data – maybe not names, but places, countries, languages, ideals. Tailoring your content to that market is key to building a successful strategy – a successful game.

Use Your Analytics to Generate Content

By understanding your web analytics, it’s possible to know what posts work, why they were liked, and what you can do to repeat the process.

Generating new content based on the analytics of your old content is a great way to hold onto the audience you have, as well as appeal to those connected to your current readers. When something you like keeps being good, don’t you tell your friends about it?

Once you know what works, generating a mind map can be extremely useful to planning new content. Just working within this sort of mental pitch phase can help awaken new ideas and take your content in all kinds of new directions. Some of this work will fit in with your present strategy. Some of it might not, but you’ll have the analytics to have at least the chance of seeing how these new paths work out. As many long-running game franchises can attest to, experimentation is key to avoiding stagnation.

Now That You Know Them, Help Them

Satisfying a player is important, even when their satisfaction is at the cost of a now-broken game. Understanding that there are holes in your marketing plan that you’ve never seen is important.

This sort of basic customer service is something that can set you apart from the competition. A little personal touch can lead to a difference in perception from a wider range of possible players and alleviate their fears of a huge conglomerate that doesn’t care about them. A real voice, quick feedback, even just an acknowledgment that someone is working on their problem – these things can redefine you in the mind of your consumer.

Beta-test, Beta-test, Beta-test

Beta-testing is an idea prevalent in video games. Companies invite gamers, from experts to beginners, to test their games for flaws like walls that don’t work, broken components, and glitches. The goal is to get a better understanding of potential programming issues and fix them before wide release. While this might not be possible for your strategy, a few simple steps can be taken.

Proofreading is all kinds of important when it comes to written content.

Look at the work on a variety of platforms, not just on your personal computer.

Understand that there will be things that need fixing and build that time into your plans.

These simple rules will help you build better content and hold onto your players/readers/users for the long haul.

What’s the funniest mistake you’ve caught when proofreading?

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Michael is a graduate of New York University’s Film and Television program. He specialized in writing, channeling a passion for storytelling, no matter the medium. In addition to his work at CEM, Michael primarily works in web content production, including projects like Geek Crash Course, a geek-educational series, the Ansible, a comics-based interview show, live performance series The Next Lab Sessions, and many more. In addition, he’s written and edited for the digitally distributed Champion! Magazine.

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