Samsung and Apple have been involved in some disputes recently. In fact, they have been involved in court battles for at least a year now. Things are starting to heat up, though. This trial could be very significant in the future of smart phones and tablet computers, determining users’ experiences for quite some time.
Latest on Apple vs. Samsung
This morning, both companies will be facing each other in federal court over patent issues. This is important because billions of dollars and control of the smart phone and tablet market is potentially at stake. NBCNews reports that the “fight began last year when Apple sued Samsung in a San Jose, Calif., federal court, accusing the South Korean company of slavishly copying the iPhone and iPad. Samsung countersued.” Since then they’ve been waging legal war all over the world.
This morning, jury selection begins; the first steps of this four-week trial. According to an AP story on Fox News, “[Apple] is demanding $2.5 billion in damages; an award that would dwarf the largest patent-related verdict to date.” That’s a lot of money at stake here! Enough to put Samsung in a lot of trouble in the smartphone and tablet market.
Samsung, on the other hand, “argues Apple is trying to stifle competition to maintain ‘exorbitant’ profit.” Over the next few weeks we’ll be seeing a lot of interesting evidence and arguments made. Given each company’s position, it will be interesting to see how the jury justifies their decision. Or if they can come to a unanimous decision, which is the only way Apple can win.
Court Battles and Business
Owning a business and dealing with competition can be tough. Most businesses have to play it fair and square when it comes to competition. They don’t have the luxury Apple does to risk millions of dollars in legal fees to take on a competitor, even if they have a strong case or not. So what can a business do to get a fair advantage over their competition, besides the usual strategies?
For one, they can look into expanding their presence online and spending their marketing and advertising dollars much more efficiently. Content marketing is a great and effective way to do that. In large numbers people are increasingly moving to the web to find products, businesses; anything really. Businesses need to go where people go. Depending on how this trial pans out, they might just be using more Apple products to do so.
How do you use the Internet to give you an edge over your competition?
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