Improve Your SEO Practices By Repurposing Content

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Content is king. We certainly believe that here at CEM! But we understand that it’s impossible to come up with brilliant new ideas for original content every day. The problem is that you need that constant stream of great content in order to continually entice and interact with your customers!

So what do you do? Repurpose all of that great content! Repurposing your content allows you to continue putting your exciting content into the hands of potential customers without the effort of writing brand new content. As mobile and social media continue to gain dominance in the field of SEO, it’s becoming more and more crucial to maintain a steady stream of valuable content.

Attract Attention With Different Mediums

Transforming your top content to fit into a variety of mediums allows you to show off your best content! Even better, different mediums will connect you to different audiences. Some people may only be interested in slideshows, or they might only want to digest information in video format. Whatever their bias, make sure you have your bases covered!

Bonus tip: if you’re struggling to come up with ideas, head over to our infographic on 37 ways to repurpose a blog post.

As you modify your content to the mold of each medium, you will quickly find that repurposed content offers your audience a deeper understanding of your original argument because you can approach your content from many different angles.

Increase Your Content’s Value

Most SEOs are working on a tight budget, so repurposed content gains value simply by reducing the cost required to publish awesome content. However, make sure that your repurposed content brings something new and valuable to the table so that its value is greater than the time it takes you to repurpose said content.

What makes repurposed content so valuable? Usefulness is key. If you can create high quality evergreen content in several different forms, that content will be shared, downloaded, and reread again and again. Plus, you can cross-promote endlessly on social media!

Creation Tips

In order to produce great repurposed content, keep the concept of repurposing in mind as you create original content. Salma Jafri wrote a great article, suggesting that you identify a core idea with 5-10 topic areas that can be worked together as you develop a series of repurposed posts.

As I already mentioned, evergreen content is great for repurposing. If you incorporate SEO best practices into that original content, you’re going to reap SEO rewards for months and years to come! Even better, repurposed content increases retention thanks to that deepened understanding of the content, so your audience is going to remember your content and keep coming back for more.

What are your best tips for repurposing content?

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Sarah Beth

Sarah Beth Wiltse earned her BA in English at Boston University. Though she currently lives in Dallas, TX, she spent a year in Paris, France after college, cultivating her love of the French language and a passion for travelling. She has spent much of her life developing her skills in the arts, primarily as a ballerina, violinist, and pianist - and now, a writer! Follow her on Twitter!

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