Since the SEO industry is a constantly changing beast, we’re all wondering which new trends are going to stick around for the long haul, right? In my opinion, the core of the current incarnation of SEO is quality. That means that any practices that focus on bringing up quality in any area of the industry are going to be around for a while, especially since quality is one of Google’s primary goals.
Speaking of Google, we can’t forget that Google’s perpetual algorithmic updates are a large part of the shifting nature of our industry. In fact, Google’s supremacy is so great that some SEOs believe that their power detracts from our ability to focus on the needs of our customers. As we try to discern what the future holds, we have to pay close attention to Google’s central concerns! Right now, Google is most focused on getting rid of spam in any form while at the same time improving user experience.
With that being said, here are some of the SEO trends that you can expect to use successfully on a long-term basis.
Increased Focus on Content
I feel like I’ve said it a million times, and I’m sure you’ve heard it a million times, but it’s still true – content is king. As Google requires higher and higher quality, the focus of SEO shifts more and more back to outstanding content. Google wants to see in-depth, valuable content that offers practical, relevant information to the searcher. The problem is that it’s super hard to continually churn out exciting, engaging, and compelling content. The good news is that there are plenty of content writing services that can help!
Authority Always Wins
The issue of authority is connected to the focus on content. To begin with, the increasing importance of Google’s Authorship means that searchers can instantly get an idea of your entire body of work and then determine whether others respect you in your industry. Make sure that you are gaining authority by publishing great content!
A Diversified Approach
You can no longer rely on one type of content to attract traffic to your site. Internet users are inundated with a smorgasbord of options, so you want to reach out to them through a variety of mediums. Repurpose your blog posts to generate slideshows, infographics, videos, charts, and anything else you can think of. A variety of content published through different mediums will help you get visible in different verticals of search.
Higher Quality Links
Thanks to the recent Penguin 2.0 update, SEOs are more aware than ever of the danger of low-quality links. Even though Google is cracking down on link building tactics, you can’t abandon your link building strategy yet. The key is to focus on building high quality links, one at a time. Anything that even resembles a link scheme is going to get penalized.
The Rise of Mobile
As of this year, mobile can no longer be ignored. This trend is absolutely not going anywhere. Jayson DeMers suggests that mobile is about more than making a sale and that it is actually significant in developing a broader set of potential conversions. Regardless, make sure that your mobile site is optimized and creates a compelling, interactive user experience.
Which SEO trends do you think will have longevity? Which trends are going to disappear?
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