Content marketing is sometimes like a puzzle that needs to be solved. From determining the type of content to associate with your brand to measuring the success of content marketing efforts, the process can seem like a never-ending search for return on investment. Sherlock Holmes, perhaps the best-known fictional detective of all time, has three tips to share with content marketers to make the process less cumbersome. Let’s take a look at some of Sherlock Holmes’ top tips for content marketers.
Be an Expert on Your Brand
While this may seem like a given, the key to successful content marketing campaign is to know your brand inside and out. In The Adventure of the Blue Carbuncle, Sherlock Holmes was quoted as saying “My name is Sherlock Holmes. It is my business to know what other people don’t know.” People don’t respond to content unless it’s telling them something they don’t already know. Use your brand’s content to solve a problem or answer a question.
Research! Research! Research!
In The Adventure of the Copper Beeches, Sherlock Holmes shouted, “Data! Data! Data! I can’t make bricks without clay.” Researching how similar industries are tackling their content marketing campaign can provide insight into the effectiveness of different tactics. Taking note of the competition and whether or not their strategy is effective is an important part of establishing a successful content marketing campaign.
Be Helpful and Stand Out
Simply promoting your brand is no longer sufficient. In an information-driven society, people want targeted solutions to their problems. Your brand’s content needs to be useful, appealing, and speak directly to your audience through multiple venues. Sherlock Holmes used science and logic to solve complex problems. Similarly, content marketers need to use available tools to reach out to consumers on multiple platforms and monitor the progress of their content in order to improve.
If Sherlock Holmes were a real person, he would be one who never gave up until he found the answer just as he did on his many adventures. Content is the story of your brand and provides an adventure in which your audience can partake. Sherlock Holmes’ most important tip for content marketers would be to be consistent and strive to improve.
How do you think Sherlock Holmes would approach content marketing? What content marketing tactic do you think is most effective?
Latest posts by Victoria (see all)
- Lost in Translation: Spanish Content Writing and the High Price of Low Cost - July 9, 2014
- Vimeo vs. YouTube: Will a Winner Emerge in 2014? [Infographic] - April 30, 2014
- 6 Not So Deadly Content Marketing Mistakes and How to Fix Them - April 29, 2014