Six Topics to Include in Your Law Blog

Your business blog is vital for attracting attention to your law firm. A popular blog could greatly increase website visibility and click-through rates, optimizing your ability to convert. Staying on top of your law blog and writing regularly is the key to keeping it relevant. If you’re one of many lawyers or firms that struggle with generating enough content to fill your blog, don’t stress. Use this list to come up with topics that are sure to attract readers.

Legal Definitions

Have you heard of evergreen content? It should be part of your law blog strategy. Evergreen content stays relevant for a long time, helping your posts to appear during searches years into the future. Evergreen content should present information that most likely won’t change or need updating over time. One of the most popular forms of evergreen content for law blogs is posts defining common legal terms.

A dictionary-style post giving the definitions of legal terms that often arise in your client’s cases can be very helpful for someone in the midst of the legal process. For example, someone going through a death in the family might Google search the meaning of words such as “wrongful death,” “probate court,” “estate plan,” and “living trust.” Defining these terms fill your post with popular keywords as well as offer clients the information they’re seeking.

Explanations of Relevant Laws

Some of the most common client questions you likely receive have to do with the laws surrounding a potential case. Answer many of these questions without needing to schedule consultations through your blog. Dedicate blog posts to common topics such as personal injury, divorce, or business laws in your state and city. Since laws change according to location, make sure to include a location keyword in your blog post’s title and meta description.

Link your text to a source or citation about the law in question. That way, readers can get more information about the law if they wish, straight from an authoritative text on the subject. Linking to reputable sources can boost the status of your law firm and assure readers you have information they can trust. Explain the laws in laymen’s terms, aiming to help clients understand things they need to know about the particular law, such as when the law might apply to a case.

Frequently Asked Client Questions

One of the most common reasons people hit the Internet searching for law firms is for answers to their most pressing questions. Many potential clients are in the midst of dealing with stressful and confusing situations, such as serious personal injuries, auto accidents, business disputes, or divorces. Be a source of information, answers, and solutions by writing law blog posts answering some of the most frequently asked questions your firm receives. Examples may include:

  • Do I have grounds for a lawsuit?
  • How much is my case worth?
  • How much does a lawyer cost?
  • Do I need a lawyer?
  • What types of compensation can I receive?
  • What should I do after an accident?
  • What should I expect from the legal process?
  • Does every case need to go to court?
  • How long do I have to file a claim?
  • What sets your firm apart?

Answer the questions to the best of your ability, adding links to any sources your clients might find useful. An FAQ page can be a great click-through booster, as it can attract many clients who might be asking different questions. It can also add value to your website by creating a page where clients can find answers to issues that are concerning them.

Law-Related News

Sign up for Google Alerts and set it to notify you of any news articles that relate to the legal industry. Write new posts about any developing news stories or situations that are relevant, such as changes to local laws or groundbreaking court cases. These hot-topic posts can attract a large audience if you use the right keywords. You can provide the information people are searching for before your competitors do. Make sure your posts are timely and accurate.

Firm-Related News

You should also give your readers updates about any exciting news within your law firm. If you add a new attorney or win a case, for example, turn it into a blog post. Keep these types of posts friendly, honest, and tailored to your firm. If you add a new attorney to your practice or enjoy a newsworthy success in court, turn it into a blog post.

Potential clients will want to get to know your firm on a more personal level, and may look to your blog to do this. Show readers you’re a caring, charismatic law firm with regular posts about firm-specific information. Consider an About Us blog, a firm history blog, a page with case results, and/or spotlights on individual attorneys at your firm.

Legal Advice Posts

Your blog should also include several advice-style posts. Make sure to always include a caveat that states that readers should not take the post as legal advice or as an establishment of an attorney-client relationship. Posts can include how-tos, what-to-do lists, ways to avoid legal trouble or personal injuries, what to look for in a lawyer, how to file a claim, how to calculate damages, etc. Any topic you believe your clients would be interested in learning more about could make it into your law blog.

No matter what you decide, keep your law blog consistent and update it regularly. If you run out of topic ideas, count on Content Equals Money. We’ve helped numerous legal industry clients deliver high-quality content on their blogs. Call (941) 627-2989 for a free content strategy consultation.

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Devin Pallone

Devin is a long-time writer who truly loves the craft. She holds a Master of Liberal Arts degree from the University of South Florida, where she focused her studies on creative writing. Her adventurous spirit recently took her from Florida to California, where she spends her free time exploring the coast and getting new writing inspiration. She enjoys coming up with creative content, writing lifestyle blogs, and helping small and local businesses thrive.

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