Content Marketing Fails to Avoid in 2017

Content marketing is an art and a science. It is not something a company can (or should) engage in haphazardly. Content marketing paints a portrait of your company – it showcases who you are, what you do, and what you represent. Great content marketing allows a brand to shine, while unfortunate oversights threaten the integrity of the entire … [Read more...]

Give Your Social Media Strategy a Content Makeover

Compare one of your friend’s Facebook profiles with your business profile on Facebook. Do you notice any differences? I would be willing to bet that you can clearly see your friend’s personality, interests, and lifestyle on a personal profile page. Unfortunately, many businesses forget to flesh out their profiles with the same vigor. They copy and … [Read more...]

Your Marketing Formulas Will Fail: Finding Flexibility

Generally speaking, digital marketing agencies advertise in one of two ways: “we work with you” and “our approach always works!” The former is an excellent sign because the marketing agency wants to personalize your digital marketing strategy for a target demographic. It is willing to build a custom template for your company. The latter is … [Read more...]

To Hashtag or Not to Hashtag: Challenges With Social Media’s Most Powerful Marketing Tool

Hashtags pose a unique set of problems for the marketing world. While they have the ability to unite people for a common cause, they also hold destructive power when used out of context.Several large companies have experienced severe pushback from the social media world through marketing campaigns centered on the use of a sponsored hashtag. … [Read more...]

Vimeo vs. YouTube: Will a Winner Emerge in 2014? [Infographic]

Recently, I wrote about the rise of video marketing and the perceived threat of video taking over nearly every other form of media. As the top two contenders in this fight, YouTube and Vimeo have been vying for the world’s top video platform for nearly a decade. With marketers everywhere focused on producing quality video content, the choice … [Read more...]

How Pinteresting! Brands Use Best Practices to Increase Sales on Pinterest

Just in time for Pinterest’s 4th anniversary, brands are awaking to the power of becoming pinfluential. In the short time Pinterest has been around, it has amassed over 70 million users and is mainly used for product and content research, making it an ideal platform for brands to engage with their audience. Some brands are using Pinterest like a … [Read more...]