Social media writing is blogged and webinar’d and commented on often these days – and for good reason. There’s a lot of benefits to getting into social media and using it as a means to propagate your business endeavors; namely, getting out there on Twitter or Facebook is entirely free. The use of social media as a marketing measure has incredible ROI – that’s “return on investment” – since there is no investment.
Or at least, no investment money-wise. The reality of it is that social media can have terrible ROI in terms of time investment, if you don’t know what you’re doing. Even the most experienced web writers can be left tongue-tied when they realize there’s only 140 characters to work with.
If you’re looking for your social media writing to really take your business to the next level, and you’d like your ROI to be flawless in terms of both money and time (and as we’ve been told for years – time is actually money), follow these tips.
Put Your Face in Facebook And Get Ready to Be Shared
First of all, keep in mind that social media writing is purely to individuals. Many of us get used to writing for the machine in terms of SEO content – keywords, specialized headings, the whole nine yards of text. However, social media writing has none of that.
Instead, you want your social media posts to actually start facilitating a conversation. Social media is written to be shared, and shared immediately – the entire point of Tweeting is to be “retweeted,” and the entire point of Facebook is to be “liked” and ultimately “shared.”
When you’re writing content for social media, you need to be concise, relevant, and varied. You can’t put 140 characters worth of keyword-logged text out there and expect social media to get you anywhere. You want to be the company with the Twitter account that makes people think “share,” rather than making them think “buy.”
Or, more succinctly, you’re not going to be able to get a good sales pitch across in those 140 characters, anyhow. Focus more on what social media is really trying to sell – conversation.
To this mind, be innovative with your Tweets. Don’t just Facebook-share about yourself all day long – nobody particularly likes hearing narcissistic people take up the airwaves – narcissistic companies don’t fare too well, either. Share good news, share bad news – you know, like you would if you were having a real conversation.
Talk with your customers using social media writing, not at them.
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