Just in time for the busy holiday season, Samsung announced its Galaxy Mega smartphone will soon become available in United States. Offering users the convenience of a large display, HD quality graphics, fast processing, and a reliable mobile network, Samsung’s Galaxy Mega is in the running to replace traditional desktop use with its attractive and user-friendly new release. Nokia and Sony agree, as each company is working on its own version of a supersized smartphone.
Mobile-friendly businesses are primed to benefit from the anticipated popularity of these supersized smartphones, as a significant boost in mobile commerce is predicted. Let’s take a look at why.
Consumers Can’t Resist the Supersized Smartphone
Samsung’s Galaxy Mega, the supersized version of previous models, boasts a 6.3-inch display, a 1270 x 720 HD screen, and the Android Jelly Bean 4.2.2 operating system. All of this technological goodness is powered by a 1.7GHz dual-core CPU – a perfect recipe for user engagement and a boost in mobile commerce.
Prior to smartphones, many Americans above the age of 65 relied upon the tried and true basic mobile phones for dialing on-the-go and preferred to surf the web on their desktops, for ease of use. In the past few years, the internet has seen a three-fold increase in social media use among senior citizens. The supersized smartphone provides irresistible perks and is an attractive option for visually impaired individuals and senior citizens.
Supersized Smartphone Will Boost Mobile Sales
The mobile commerce index has grown over 136% since June 2012. With companies such as Samsung, Nokia, and Sony in the running to create the world’s best and biggest smartphone, mobile conversion rates are expected to increase as supersized smartphones supercharge the mobile market.
Mobile-friendly businesses are already prepared for the surge in mobile conversion rates. In 2012, the mobile devices that were proven to have the highest mobile conversion rates were iPads and tablets. The release of the supersized smartphone, which brings technology much closer to the marriage of a smartphone and tablet, will further engage existing mobile users while drawing the attention of a new group of mobile users who are attracted by its ease of use.
Make Sure Your Business is Mobile-Friendly
The best way businesses can take advantage of the coming tsunami of mobile intrigue is to review how their web presence translates to a mobile environment. If your website is primarily informational, is your content well placed and readable on your site? If consumers are asked to “Click,” “Subscribe,” or “Buy,” is this easily done on a mobile device? Remember, a supersized smartphone will only enhance access to content that is already available. Make sure your website can handle it!
Is your website prepared for an increase in mobile viewing? If you haven’t already optimized your website for mobile devices, now is the time to!
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