How to Identify and Create Evergreen Content

Think about the last time you needed a definition. The webpage you came across while searching for the definition is an example of evergreen content. Evergreen content takes its name from plants that retain their green leaves year-round. Like the plant, evergreen content stays relevant 24/7/365. It doesn’t turn brown or wither with time. It is … [Read more...]

3 Indisputable Truths That Prove You Need a Blog

In this day and age, consumers expect companies to have blogs. More than that; they are disappointed when a brand doesn’t blog. For business owners that have blogged since day one, it can be hard to believe that many businesses still haven’t joined the blogosphere. If you aren’t chuckling, you’re probably one of the latter. A blog is more than … [Read more...]

I Set Up a Business Blog – Now What? Part 2: Integrating Other Channels

No business blog can achieve its full potential without integration with other channels. Multi-channel marketing is an absolute must for the success of your campaign. If you’re feeling lost when it comes to integrating a blog with social media platforms, podcasts, and/or email campaigns, don’t worry. Use Part 2 of this series as a jumping-off point … [Read more...]

The Step-By-Step Guide to Creating an eBook

In 2014, there were around 2 million titles in the Kindle store. In 2018, there were over 7 million. What explains this exponential increase? For one, businesses are becoming increasingly savvy about marketing and publishing. Creating an eBook is not only simple, it’s an effective way to market your brand. Know that eBooks are a valuable … [Read more...]

5 Easy Ways to Brainstorm Fresh Blog Content

Discovering new and engaging content to add to your blog requires creativity. Eventually, even the best blogger will run out of original ideas and need to find inspiration for fresh content, but how does that happen? Writer’s block can hinder your blogging efforts, making it less engaging and dull or even cause you to stop writing completely. Don't … [Read more...]

Meet a Member of Our Team: Writer Sarah Voigtman

Human beings love stories, and some of the greatest stories involve heart-warming encounters between strangers. Sarah Voigtman, CEM’s longest-standing content writer, recently shared a story about her encounter with a stranger at the grocery store a few years ago. A woman stopped to talk to Sarah and her two kids. Sarah’s son was nonverbal at … [Read more...]