7 Ways to Quickly Refresh Your Law Blog

Your law blog is a reflection of the legal representation you provide to your clients. Are you giving it the attention it deserves? You already know the importance of content curation, otherwise you wouldn’t be operating a blog for your legal practice. If you’re looking for ways to breathe new life into your law blog and grow your online audience, … [Read more...]

Real Estate Blog Gone Stale? Turn It Around With These Strategies

A fantastic real estate blog has become a vital part of developing a successful realty business. People are turning more and more to online resources to decide on a realtor and find a home. 53% of marketers claim that creating content is the most effective way to bring people to your site. Because they are becoming commonplace for most businesses, … [Read more...]

SEO Basics for B2C Companies

The Content Marketing Institute found that 86% of B2C marketers are using content marketing to draw traffic. To make content marketing successful, knowledge of search engine optimization basics is necessary to use business sites effectively. In B2C marketing, the individual customer is the primary target for marketing, which means information must … [Read more...]

5 Ways to Successfully Manage Your Local SEO

Small businesses must have a creative content plan that focuses on dominating local search engine optimization searches. Too often, small business owners do not use the available methods for drawing in local consumers to their brick and mortar businesses. Their content plan may be too general or not focused on their local target audience. To remedy … [Read more...]

Meet a Member of Our Team: Writer Devin Pallone

“You plan to teach English with that degree, right?” If Devin Pallone’s heard it once, she’s heard it her entire adult life. “I want to be a writer,” she’d always reply firmly. Her response was typically met with an eye roll or a sarcastic, “Good luck with that.” Devin Pallone of Content Equals Money says she never planned to teach with … [Read more...]

Revamp Your Realtor Blog With These 5 Tips

More and more clients are using websites like Zillow, Trulia, and Realtor.com to find their next residences. Thanks to the internet, it’s now easy for clients to download apps and find their dream properties. The real estate industry going digital isn’t necessarily a bad thing for traditional realtors. In fact, buyers still work with agents 88% of … [Read more...]