From the Editor’s Desk: All the Small Things that Affect Tone

In content marketing, the tone of any copy – from a tweet to a long form – is as important as any aspect of a brand’s image. It needs to be consistent across all written content, which can be difficult when many disconnected writers are handling the copy for a single company. The task usually falls to editors to right these … [Read more...]

I Set Up a Business Blog – Now What? Part 4: Staying Consistent

If you’ve heard one inspirational quote about consistency, you’ve heard them all. We aren’t here to hit you over the head with all the reasons you should stay on top of your blog. You already know that consistency is key in content – or else you wouldn’t have gotten this far! Instead, we’re here to explain how consistency relates to blogging, how … [Read more...]