What Does A Perfect Blog Post Look Like? 3 Essential Tenets

Everyone claims to have a secret to success, a “perfect recipe” that makes their product a cut above the rest. KFC relies on its 11 herb and spices blend. Dr. Pepper has a super-secret proprietary blend of who-knows-what that produces that iconic taste and flavor. My husband injects his chicken and turkey with butter infused with secret spices that … [Read more...]

How to Write with Authority Part Five: Blog Design

It seems irrelevant – particularly in the context of your written content – but your blog’s design might be losing you customers. Think about if you landed on a new company’s blog and, even though it updates regularly, it looks like it was designed in 2009. How would you, as a potential customer, feel about that company? Would you read their text? … [Read more...]

35 Ways to Beat Writers Block

You’ve come up with a great idea for your business blog, only to find that the words just won’t come. You sit at your desk and stare off into space, trying to locate the words that simply seem to evade you. There has to be a better way! There is – in fact, here’s 35 of them. Go for a Walk. Sometimes all your brain needs is a little fresh air. … [Read more...]