How to Write with Authority Part Five: Blog Design

It seems irrelevant – particularly in the context of your written content – but your blog’s design might be losing you customers. Think about if you landed on a new company’s blog and, even though it updates regularly, it looks like it was designed in 2009. How would you, as a potential customer, feel about that company? Would you read their text? … [Read more...]

The Anatomy of a Proper Blog Post

All blogs are not created equal. Despite what you might have heard, any blog post isn’t better than no blog at all. Throwing together a post that’s lacking necessary elements could hurt your brand’s reputation more than not having a blog. Your company needs to make each post shine to establish the brand as a trusted, polished, industry … [Read more...]

How to Write with Authority Part Four: Research

Writing authoritative content relies on having a good knowledge base beforehand. As an expert in your field, you obviously know quite a bit about what you do. Sometimes, however, a particular project requires more knowledge than you have or delves into a subfield that you’re unfamiliar with. In these cases, you need to have good research skills to … [Read more...]