Video Killed the Radio Star…Is Written Content Next?

The song “Video Killed the Radio Star” debuted by the Buggles in 1980. The image above was published in 1987. Now it’s 30 years later, we’re still discussing the battle between the written and digital word, and the stakes are higher than ever. With the incredible rise of video content over IP, the cyber world is discussing the end of text content … [Read more...]

Lure the Right Job Candidates With Exceptional Content

When brands start work on a content marketing strategy, they often forget that content is a multifaceted tool. In addition to sales, customer retention, and customer service, your online content serves as a beacon for talent. If you want your brand to attract the best and the brightest, your existing content should reflect that goal. Many of the … [Read more...]

4 Questions That Will Make You Rethink Your Brand Strategy

Many business owners prefer to clap their hands over their ears and hum loudly when people start doling out advice, whether that’s about their brand or about how to put together a new bookcase. Rather than taking time to identify things we can do better, it’s human nature to avoid serious introspection. We want to believe our businesses are … [Read more...]

What the 2016 Presidential Election Can Teach Us About Content Management Strategy

You either, love, hate, or love to hate politics. I’m personally in the first camp. I can’t get enough of the charade of endless pandering. Election night is a party in our house, where we stay up late and mark the states Red or Blue as the results come in amid a flurry of wine and snacks. We live in a swing state, THE swing state that makes or … [Read more...]

Branding for the Holidays – Content Marketing Lessons in the Starbuck’s Cup Controversy

The 2015 Starbucks holiday cup started an interesting conversation in the marketing world. The range of reactions to the coffee giant’s mug highlights the need for companies to address marketing a brand appropriately during the holidays. Yes, we’re going there. Whether you feel outrage at the cup’s lack of traditional symbolism or you love the … [Read more...]

Why Retailers Should Never Ignore These Types of Content

Retailers, whether of e-commerce or brick and mortar variety, have quite the selection when it comes to content marketing. There are many variations on content in the marketing world, but not all types of content are suitable for all brands. Some companies have little room for social media campaigns or white papers. Retailers, on the other hand, … [Read more...]