Marketing for Your Brick-and-Mortar Store, Part III: Leveraging Online Reviews for Business Success

Brick-and-mortar store owners often neglect the importance of an online presence. Logically, it doesn’t seem to make sense to spend money on online marketing when your small business runs on smaller budgets and profit margins in the first place. At CEM, we understand that your budget is one of your main concerns, and we believe in taking a DIY … [Read more...]

Marketing for Your Brick-and-Mortar Store, Part I: Why You Need Dynamic Website Content

Brick-and-mortar store owners have unique considerations when it comes to marketing their content online. The practice of content marketing involves interacting with your customers in an online space, through your website, social media networks, and other digital means. If you exclusively sell your products offline, you might think this doesn’t … [Read more...]