Win Over New Industries for Your Agency in 4 Easy Steps

Change is the essence of company growth – change to accommodate new opportunities, technologies, and goals. Expanding into a new industry is one of the best ways to nurture and develop your brand. Yet proving the worth of your agency to a new industry can be tricky. Lack of industry knowledge and inability to market yourself as a capable partner … [Read more...]

Does Donald Trump Prove There Really Is No Such Thing as Bad Publicity?

The old adage about there being no such thing as bad publicity has undergone its most trying test yet during the 2016 presidential election campaign. Republican candidate Donald Trump has come under significant media fire for many of his actions and speeches on the campaign trail. The media has mocked, ridiculed, berated, and heckled Trump again … [Read more...]

Hot Off the Press: Why Print Still Matters

  In the never-ending talk about business marketing platforms, it seems like one is always forgotten: good old-fashioned print. It can be easy to cast off print as the ugly stepchild of today’s multimedia marketing platforms, but studies show we may be dismissing its reach too soon. Many business owners opt to replace paper advertisements … [Read more...]

Content Diversification: Tips for Widening Your Readership Net

Some topics are as dry as a stale cracker. Few people like to write it, and even fewer people want to read it. The style may remind you of old textbooks or academic journals. Many of these topics aren’t boring – they just need a new angle. Making content relatable and fresh will win over new audience members and earn competitor respect. The Truth … [Read more...]

What the 2016 Presidential Election Can Teach Us About Content Management Strategy

You either, love, hate, or love to hate politics. I’m personally in the first camp. I can’t get enough of the charade of endless pandering. Election night is a party in our house, where we stay up late and mark the states Red or Blue as the results come in amid a flurry of wine and snacks. We live in a swing state, THE swing state that makes or … [Read more...]

The Most Entertaining Brands on Social Media You Should Be Following

Social media provides a way for people to come together and share their thoughts, favorite brands, and generally stay in contact with one another. It’s also an excellent way for brands to convey their company messages and brand voices. These platforms open the door for just about any kind of voice you can imagine. And sometimes, they’re … [Read more...]