The Purchase Bubble That is About to Burst

Accounting for more than 19 million citizens, the Asian American population in the United States is rapidly increasing. In the past ten years, this group has grown by more than 10% in 49 states. Asian Americans represented 5.6% of the US population in 2010. This number is expected to hit 9% by 2050. Since the population growth has been sudden and … [Read more...]

Blockbuster Officially Closes: The End of an Era?

When’s the last time you went to a Blockbuster to rent a movie? Probably not this year – and after this week, you never will again. Blockbuster has now closed its doors, leaving a lot of people speculating that brick-and-mortar video rentals are officially dead. Let’s take a closer look at just what went wrong. Blockbuster’s Demise If you’re a … [Read more...]

How to Piss Off Consumers: Kmart and Thanksgiving

There's a natural human tendency to focus on what seems immediately important. It's easy for businesses in retail, and the online world in general, to get disconnected at times with the broader picture of how they are perceived, especially when things are going well (or not going well, for that matter). Kmart's recent holiday plans are a fine … [Read more...]

Gaining Insight on Consumers Is The Ultimate Competitive Advantage

Gaining thousands of likes and followers on new media platforms is no longer enough. Now for companies to gain a competitive advantage online they must understand their consumers and actively engage them. The Benefit of Fully Knowing Your Consumers If companies work to gain a complete understanding of their customers, they will possess the … [Read more...]

Christmas Creep Continues: Kohl’s and Macy’s to Open on Thanksgiving

Christmas is a-creepin’ closer and closer each and every day. As we have already established, I have a slight fascination with the marketing phenomenon known as “Christmas Creep.” We have already discussed the early start to the holiday shopping season as well as which retailers will be hiring temporary seasonal employees. Today we turn our … [Read more...]

How Reviews Shift the Consumer Mindset

Recent findings have indicated that online reviews are more powerful than ever. More consumers are utilizing the internet to research products while making buying decisions. In a recent survey conducted by BrightLocal, 85% of consumers said that they read online reviews for local businesses, with 73% revealing that positive reviews make them trust … [Read more...]