Producing Killer Content, Each and Every Time

As a writer, I can tell you there’s nothing worse than staring at a blank computer screen. The cursor mocks you, each blink a testament to your wasted productivity and creative failure. Blink. Blink. I actually got this idea because I was starved for blog ideas. Writing about content curation when you can’t seem to come up with something … [Read more...]

Understanding the Appeal of User-Generated Content Marketing

Have you ever considered handing over the job of content marketing to your customers? Believe it or not, we think you should. Obviously, you shouldn’t fire your whole marketing team and crowdsource your entire content strategy. However, the occasional user-generated content marketing campaign allows participants to create their own corner in … [Read more...]

Can Proper Content Curation Feed Your Thought Leadership?

Aspiring thought leaders often stress over the idea of not being able to produce enough original content to satisfy the needs of their community. It can seem like an unrealistic goal to produce fresh, quality content all of the time; and quite frankly it is. But don’t fret, aspiring thought leader! Content curation can be your best friend. And … [Read more...]

How To Test Your Short Term and Long Term Strategies with Analytics

This might sound weird to anyone not involved with search engine marketing, but I’m about to let you in on something you might have never known about. There’s been a years-long philosophical debate within the world of SEO and online marketing about the “value” of time. In one camp, there are search engine marketers that swear by short-term … [Read more...]

Content Curation Marketing, Content Scraping…What’s The Difference?

Content curation marketing is a great way to diversify you business blog’s content supply. Essentially, you borrow a little content from here and there, add links back to those sources, cite who you’re borrowing from, and frame it within your own context. Content scraping is when a website automatically rips your writing off or a blog author … [Read more...]

It Works Both Ways: The Benefits of Content Curation and Syndication

One of the biggest misunderstandings content marketers bring with them when they first start out is that content marketing happens in a bubble. They believe that you, the marketer or business owner, are wholly responsible for your content and for constantly turning around new insights and new posts each and every day. It’s popular to think that you … [Read more...]