I Set Up a Business Blog – Now What? Part 1: Generating Ideas

Congratulations on setting up a business blog! Take a well-deserved moment to pat yourself on the back for a job well done. Then, settle in to begin the next phase – learning how to maintain a blog that will drive traffic to your website, generate new leads, and ultimately help establish your brand as a mainstay in its industry. As a budding … [Read more...]

5 Easy Ways to Brainstorm Fresh Blog Content

Discovering new and engaging content to add to your blog requires creativity. Eventually, even the best blogger will run out of original ideas and need to find inspiration for fresh content, but how does that happen? Writer’s block can hinder your blogging efforts, making it less engaging and dull or even cause you to stop writing completely. Don't … [Read more...]

Where Small Businesses Go to Find Great Content

Maintaining consistent content quality and generating enough content are key marketing challenges for small business owners in 2016. Many small businesses don’t have the time or money to manage a full online marketing strategy, but that doesn’t mean they should forget about marketing altogether. Today, startups and small businesses with limited … [Read more...]

So You Want to Make a Meme (and Other Viral Marketing Assets)

If you want to get noticed online, you need a strong online strategy. Regularly posting boring blogs and looking all over the internet for stock images to use isn’t going to get you there. You need something exciting, like a meme. However, meme and other content forms come with risks. Combining the wrong text with the wrong photo can backfire. … [Read more...]

5 Ways to Add Personality to Your Writing

Recently, I read a great article about how and why leaders should shed their masks. In content marketing, we always hear how adding personality and flair to your writing can grab attention, engage readers, and help create a conversation between you and your audience. While the benefits of adding personality to your writing are undeniable, the … [Read more...]

Need a Lift? 7 Ways to Overcome Writer’s Block

The team at CEM recently celebrated the company’s third anniversary by getting together to meet one another and enjoy a relaxing weekend. I must say, we had a blast! Perhaps one of the most memorable moments of our trip was the day we spent cruising the waterways of the Gulf of Mexico on a pontoon boat. Everything was going swimmingly until our … [Read more...]