The Golden Girls Approach to Content Marketing

In the late 1980s, you could often find me humming the theme song to The Golden Girls. Admittedly, I’m singing it as I write this. The show’s catchy tune, “Thank You for Being a Friend,” summed up everything the show was really about: amazing friends that went through everything together and came out stronger. Despite potential age differences, we … [Read more...]

Content Writing & Media Roger Ebert Style

When it comes to film, no critic has more authority on the art form than Roger Ebert. Ebert, who passed away on April 4, was a publishing powerhouse. According to one of his final essays, “A Leave of Presence” (pub. April 2), he typically writes 200+ reviews per year. These aren’t little 150-word synopses either. Ebert’s reviews tend to be … [Read more...]

Good Content is More Than Just Sexy

There’s been a conversation brewing in the world of content marketing about the need to create “sexy” content to entice new readers/customers/users/ whatever. Beyond the complexities of birds, bees, and whatever other animals are needed for a proper dissection of human sexuality, there are some other (and less potentially hazardous) problems with … [Read more...]

Building Better Video Content: What’s Next

With many content marketers considering the world of video as their next logical step, it is important to keep informed about the technologies and changes coming in things even as basic as the formatting of video for the web. With new developments in live-casting and newly approved file formatting, video is about to have a shift in terms of … [Read more...]

Keywords Matter! Why You Should Care About Keyword Research

Bad things are happening to good people all over the internet. Thousands, if not millions of online marketers, businesspeople and retailers are struggling for traffic, performing abysmally in search results, and have no idea where they went wrong. They might have the best web design, or some of the fanciest new site features, but they dropped the … [Read more...]

The Truth Behind Technical Writing: 6 Secrets High-Dollar Technical Writers Don’t Tell You

Have you been searching for a technical writer to help you reorganize and repackage complex information? Are you having a tough time putting complicated information into words your customers can understand? Need to facilitate better communications between your business and other professionals? That’s where technical writers come in. There are all … [Read more...]