How to Prove the ROI of a Content Marketing Budget to Your End Clients

Convincing your end client that the returns of a content marketing budget are well worth the investment doesn’t have to be difficult. With the right information to back up your claims, your client will jump at the promise of a surefire thing. Content marketing is a cornerstone of any successful business. Here are three ways to prove the positive … [Read more...]

Eight Tips for Marketing Your Content in a Crowded Online Space

You’ve written or commissioned a great piece of content. The hard work is over – or so you think. Many businesses post content on their websites and then call the campaign a done deal. If you want to get the most out of your content, the real work begins before and ends long after the content production process.The secret ingredient in … [Read more...]

4 Times Phil Schiller Showed Us What Being a Marketing Boss Looks Like

 If you don’t know who Phil Schiller is, Google him – you’ll be glad you did. Phil Schiller is Apple’s Marketing Chief, but this is just his official title. In reality, Schiller is a technology guru, mega media influencer, and social marketer extraordinaire.What makes Schiller so great? For starters, he isn’t afraid to troll the … [Read more...]

Why Your Business Needs More Than Quality

Quality content is vital to growing a business, but no business is based on content alone. Quality content is not the only thing business owners need to draw in clients and customers, despite what contrary information may be floating around the internet. Business owners and their employees need a plethora of tools in order to succeed, some of which … [Read more...]

How to Save Time and Scale Your Marketing Content

Lack of time is the biggest reason for lack of content, yet there’s more and more emphasis on the importance of scaling copy to reach more customers. If everyone is so short on time, how can marketers manage the growing demands of content? I have noticed critical steps that many businesses skip to save time, but these save time and money in the … [Read more...]

The Right Mix of Quality and Quantity in Content Marketing

Many companies struggle to find the right balance between quality and quantity in today’s world of online content marketing. There’s a general understanding that social media followers must have a continuous stream of new content to grow brand awareness. But if quantity is a must, how does a business determine if it’s meeting quality … [Read more...]