How to Create Promotion Campaigns That Will Appeal to Your Audience

  As an avid couponer myself, I understand firsthand the magnetic pull that saving money can have on a customer. The promise of a free giveaway or the exciting anticipation of joining a contest can generate a major following and lead to a fun way to achieve organic content promotion. There are thousands of ways to get started on a … [Read more...]

4 Reasons to Outsource Your Content

Most small business owners want their ventures to be as self-sustained as possible. With this in mind, they usually delegate tasks, including writing content, to available area employees. While this is a good idea, it’s sometimes better to outsource your content writing. Outsourcing carries a plethora of benefits, including the competitive edge it … [Read more...]

Improving the Content Your Audience Wants

Determining who your audience is and what they are seeking is vital to the success of your content and your business. Once you have produced the type of content your audience wants, you need to keep a close watch on the quantity and quality of the content. Focusing on both quality and quantity will help you improve customer relations, boost … [Read more...]

Only 22% of Businesses Use Marketing Automation – Why That Number Should Be MUCH Higher

I've written about the usefulness of integrated automation platforms a few times before, and I'm going to again. Automation platforms really are impressive new(er) technology that makes running a marketing campaign so much easier, and they provide businesses with an astounding amount of insight. The trouble is, these platforms can be tough to … [Read more...]

Yuk it Up: Using Comedy to Drive Your Marketing Strategy

Why did the chicken cross the road? He thought it might help his ROI. Okay, that wasn’t exactly a knee-slapper, but the sentiment rings true. In times of war and peace, scarcity and plenty, people are drawn to humor across every type of media. Marketing communications are no different. In 2013, comedy movies grossed over $2 billion in the US. … [Read more...]

The Content Challenge: Have You Checked These Blog Posts Off Your Checklist?

You wouldn’t serve your family the same meal every day of the year, so why do the same with your business blog? I’ve encountered this scenario too many times: a blog obviously on autopilot, where each post is as formulaic and predictable as the next. The ideas are so recycled it’s as though the writer took a blog, went through the thesaurus, and … [Read more...]