Trying To Quit Your Day Job? Building Your Freelance Career In 5 Hours A Week

Freelancing is an excellent opportunity for anyone with a marketable skill and some extra time on their hands. If you’ve got a day job that isn’t what you hoped it would be, or you’d like to do something else at a professional level that you haven’t had the opportunity to do, there’s no better time than right now to make that opportunity for … [Read more...]

Too Much of a Good Thing? When Branding Goes Bad

There’s nothing worse than alienating your audience.  Unfortunately, that alienation can occur in one fell swoop when a bad copywriter gets to run the show.  There are countless examples of a company’s brand being ruined by bad copywriting (which is probably just a part of a bad content strategy). The following examples should serve as little … [Read more...]

Tools for Writers: When A Keyboard Isn’t Just A Keyboard

Today I'm starting a new weekly topic on Tools for Writers, where I'll cover writing techniques and strategies for effective professional writing. For today, I'll focus on the tools of the trade: your keyboard. The business of content writing isn't terribly complicated at first glance. You check emails, you brainstorm, you hold meetings with … [Read more...]

A Blog is Like a Fine Bottle of Wine

Like many writers, I have a strong love for the vino.  I've traveled the world in my day, and have sampled the local brew at every stop along the way.  Kumyz in Kyrgyzstan, sho-chu in Japan, Fenny in India, soju in South Korea, Sakkara in Egypt… and the list (somewhat embarrassingly) goes on.  But I figure if you're going to travel, you might as … [Read more...]

Why Google Doesn’t Want You To Play The Game

Enough is Enough and Enough is too Much: Google and its Hatred of SEO If you're looking to work with a content writing service, it's likely because you're hip to the SEO scene. You understand that you need to work with a talented and knowledgeable copywriter to help you write your way to the top of the Google charts. You've read blog posts, … [Read more...]

The Long and the Short of it: Words that Count, or Counting Words?

When you work with us here at Content Equals Money, we ask a series of questions to help figure out how best to serve your content needs.  One of the first things that we'll try to hammer out with you, when you make a request, is how many words you want your pieces to be. To be honest, this can be a difficult question to answer, particularly if … [Read more...]