Style, Grammar, and Usage: The Lowdown on Quality Writing

You might not be an editor, but you can probably spot the difference between a good piece of writing and one that’s lousy. High-quality writing pulls readers along without them realizing it — it’s approachable, interesting, and crisp.Writing can be weak for many reasons besides obvious grammar missteps. It could lack focus, supporting details, … [Read more...]

Value-Driven Content: Let the Audience Be Your Guide

Great content is in the eye of the beholder. You may think that you have the best content ever written, but if your audience isn’t reading it, then you’ve won the battle but could be losing the war. One of the biggest goals that marketers focus on today is how to get in front of the right audience. To break through the online noise and get a return … [Read more...]

How to Trump Political Biases (and Others) in Your Content

 Writing objectively isn’t always easy – especially if the content surrounds hot-button issues like the upcoming presidential election or religious values. If you’re going to be a content writer, however, you have to learn to rise above biases and personal opinion. Subjective Content Can Sneak up on You It’s probably easy for you to … [Read more...]

What to Tell Your Content Team to Get Great Results

Your internal team may not have time to create the content you need to drive a successful digital marketing campaign, and that’s okay! Digital marketing is such a diverse and complex field that leaning on a professional writer makes sense for creating consistent, high quality, and economical content that helps you turn a profit.But have you … [Read more...]

Never Run Out of Things to Say Again – Effective Brain Storming for Niche Content

Niche content marketing is one of the most effective ways to get your brand name out there and convert browsers to buyers. However, the definition of the word "niche" reflects some of the problems that can arise from this type of content. A niche is defined as a shallow recess or nook into which a specific item (or in this case industry) … [Read more...]

7 Time Management Tips from Ian Lurie

If nobody has said it yet, shame on them. Ian Lurie is a content marketing genius. The founder and owner of Portent, Ian is an extremely insightful business owner and a time management wizard. On top of that, he’s an innovator, entrepreneur, and fellow gamer. Really, I just can’t say enough about how awesome he is. This past spring, Ian teamed up … [Read more...]