4 Questions to Ask Yourself When Writing Your First Blog Post

Businesses just starting out with their blogs often have one (maybe two) chances to woo readers. Blogging is a lot different than interacting with your audience through social media. While it may be acceptable to blurt out a thought or idea on Facebook or Twitter, blog posts need to be more focused and provide useful information. Most importantly, … [Read more...]

7 Tips for Writing Visual Content

As humans, we’re all extremely visual creatures. No matter how much we love to read content or listen to compelling conversion, our ability to quickly interpret and comprehend visual information is unmatched. By making your content more visual, you’ll be able to take advantage of this basic human trait and ensure that your storytelling efforts pay … [Read more...]

5 Tips for Pitching Content to Clients

Looking to win over new clients with a striking content pitch? There are a number of steps you can take to shape the pitch itself – and plenty of things you can do after you pitch it – to snag the deal. Let’s take a look at five ways to design a solid pitch and learn from the experience. #1 Share Ideas Freely Information comes cheap these days, … [Read more...]

Should You Write Your Headline First or Last?

There’s been a lot written on why you should write your headline before writing a blog post. But there’s been an equal amount of content published arguing the exact opposite. While both sides argue passionately about their stance, what if I told you that in the end, it doesn’t really matter when your headline is written? Your content must be able … [Read more...]

The Secret to Sensationalizing Your Headlines Like Matt Drudge

Regardless of political affiliation or beliefs, you can’t deny that there’s no one outside of the media circles that can influence the daily news cycle like Matt Drudge. With a simple headline, Drudge could single handedly define the topics discussed on tonight’s news programs. Don’t believe us? Check out the astonishing statistics for … [Read more...]

Why You Need an Editorial Calendar (and How to Build One in No Time)

How’s your company blog going? Is it a struggle to publish a post everyday? Every week? Do you burn hours every month, twiddling your thumbs, wondering what am I going to write about next? If so, then you wouldn’t be much different from the average business owner-turned-self-marketer. But you want to be different. You want to be more than … [Read more...]