5 Types of Business Ebooks and Why You Need to Write One

It’s 2016, and simply posting a new blog article every week may or may not help your brand stay on top. To truly stand out from the sheer volume of uploads that take place daily, brands need to diversify and optimize each piece of content. A properly developed and marketed ebook can take your content offerings above and beyond newsletters and blog … [Read more...]

Plotting Your Business: How to Use Story Arcs in a Digital World

Even if you and I are cynical about the latest marketing tactics, we can’t deny that storytelling drives our lives. There’s even documented evidence supporting our primordial human instinct as storytellers, according to Scientific American. It was compelling storytelling that brought me in front of my television week after week when 24 aired on … [Read more...]

Why 8 Customers Trash Your Emails Every Minute

It’s sad, but true. Customers are deleting emails at a rapid rate and (worse) simply ignoring many brands’ attempts to engage them. How do I know? Because I’m one of them and, if we’re being honest with each other, you probably are, too. But what makes us open some emails and not others? Today we’ll explore that question as we take a trip into my … [Read more...]

Let’s Get Emotional: Conversion Writing and the Client’s Heartstrings

One of the most beautiful things about writing in general is how it has been used over the centuries to express human desires and emotion.  “What light through yonder window breaks?” asked Shakespeare.“It is the east, and Juliet is the sun.”  Francis Scott Key encapsulated the soul of America by calling it the land of the free and the home of the … [Read more...]