Editing for Economy

Editing for economy means eliminating words that don’t add anything to the meaning of a piece of writing. It is quite eye opening to see just how many words you can remove without affecting the purpose of your blog, article, or eBook. In most cases, editing for economy actually improves a piece of writing overall, by letting readers get to the … [Read more...]

From the Editor’s Desk: All the Small Things that Affect Tone

In content marketing, the tone of any copy – from a tweet to a long form – is as important as any aspect of a brand’s image. It needs to be consistent across all written content, which can be difficult when many disconnected writers are handling the copy for a single company. The task usually falls to editors to right these … [Read more...]