Simple Tech for Small Business Owners, Part Three: Google Analytics

Taking the steps to incorporate SEO and PPC techniques is a great way to drive traffic to your small business website. There’s a lot of potential in just those two strategies, but you may have some questions about their impact. Just how many people are visiting your website? What are they doing on the site? How long do they stay? Knowing the … [Read more...]

Google Busy with Changes, Enhancements to Analytics

Google provides a swath of services for businesses and agencies. One of their most beneficial services for anyone with an online presence is Google Analytics. Best of all, the service is free to anyone who has less than 10 million hits a month. If you get more than that, you can pay for Google Analytics premium, however, most businesses and … [Read more...]

Now That You Know How to Use Your Keywords, It’s Time to Monitor Them

Last time, we looked at how you can finally use those researched keywords to develop good content, and drive traffic. But, all of that keyword research you did is worthless if you don’t know how to interpret the results! Keyword performance monitoring is a long-term practice you’ll want to practice continually. This doesn’t take much time at … [Read more...]