3 Content Marketing Best Practices For the Wellness Space

Content marketing for the wellness space comes with unique challenges and opportunities. A degree of caution is necessary, especially when providing health information and advice. Content marketers and business owners must strive to provide well-researched and actionable content while marketing to a diverse demographic. Providing quality content … [Read more...]

3 Common Hospital SEO Mistakes

Search engine optimization (SEO) is not the mysterious entity it once was – it’s become a widely used business practice in virtually every industry. From welding to wizarding school (yep, it exists), marketing managers are vying for ways to improve their search rankings. There are several general mistakes people make regarding SEO, and they fall … [Read more...]

3 Healthcare Marketing Trends for 2016

A recent Pew Research study found that 72% of users turn to the internet when it comes to finding health information. This presents a huge opportunity for healthcare marketers to produce quality data about disease and prevention, but how should we go about it? Unfortunately, there’s an abundance of inaccurate health information out there; a … [Read more...]