Interview With CrowdCases: How Designers Can Change the World

Earlier this month I wrote a blog post about non-profit branding, focusing on charity: water specifically. The post happened to catch the eye of social entrepreneur Dwight Peters. Dwight is the founder of CrowdCases, an innovative, brand new startup that’s changing the world with graphic designers and their art. His business model brings together … [Read more...]

A Case Study on Reducing Women’s Financial Stress: Wallaby

Mobile wallet apps and services are pretty much a dime a dozen these days. Just check out TechCrunch’s “mobile wallet” tag - just about every month there’s a new one on the market. You’ve probably seen the Isis ads and tap points popping up all over your city. Even Google has jumped into the fray. We recently talked to Wallaby Financial CEO Matthew … [Read more...]

Jill Whalen of High Rankings: Content More Important than SEO to Search Engines

If you know any name at all in the world of SEO and rankings, then you probably know the name “Jill Whalen.” Jill got started on the SEO scene back in 1990 when it was hardly a “scene” at all. In 1995, she launched her own company, High Rankings, which strategizes with hundreds of clients in over 40 industries on increasing traffic, boosting sales, … [Read more...]

Nuggets of Wisdom from Ian Lurie on SEO and Great Content

Full disclosure: About 80% of the things I impress my clients with on a daily basis, in regards to link building or SEO in general, probably came from Ian Lurie. In other words, I'm a huge fan and you should be too! Listen up! As founder and CEO of Portent, an Internet Marketing Agency in Seattle, WA, Ian Lurie is one busy guy. Since 1995, … [Read more...]

An Interview With Brad Shorr of Straight North: AuthorRank, The Future of B2C Content Marketing, and More!

Content Equals Money is celebrating its two-year anniversary today. During these last two years, we’ve enjoyed meeting many fine folks in-person and online. But, one of our favorite social media and content marketing experts is Brad Shorr. Brad is the Director of Content & Social Media at Straight North. He’s also a skilled SEO writer who … [Read more...]

Becoming a LinkedIn Rockstar: An Interview With Lori Ruff, The LinkedIn Diva

LinkedIn is undoubtedly one of the most important platforms on which to have an established presence. Yet, for so many people, they see it as a platform that's only for jobseekers or strictly for networking. The truth is that LinkedIn is much more versatile than that, and you'd be hard-pressed to find someone who understands that as well as Lori … [Read more...]