3 Digital Automation Practices for Small Businesses

Digital automation is the process of using digital tools to streamline regular processes that absorb manpower. Since many small businesses are grappling with establishing their online presence, now is the time to give yourself an edge on competitors. Automated tools are primarily designed to do one of two things: Save you and your employees … [Read more...]

Catch the Crumbs With a Solid Lead Cycle Strategy

Your dog left you, your wife left you, your leads left you, and it’s Sunday, meaning you can’t even get into a liquor store in some states.  As your life begins to sound more and more like an old country song, there’s one area where Content Equals Money can help.  Your dog and your wife may be long gone, but those leads that have been dropping off… … [Read more...]

Building & Leveraging Community: Arming Evangelists

In another recent post on building and leveraging communities for your small business, we discussed a few different ways to build communities around your brands. The goal is, as always, not only to find conversions but also to build evangelists for your brand. Today, I’ll discuss the benefits of evangelists and how to give them what they need … [Read more...]

3 Super Common Sales Funnel Snafus

This post is idiot proof. The sales funnel has evolved dramatically in the past 15, heck even in the last 5 years. Your potential customers are smarter than ever and that’s why you have to be agile enough to change the game. CEM is a writing service, not a full service marketing company. I wish I had the resources to create a boatload of … [Read more...]

Is Your Lead Cycle Schizophrenic?

   “schizophrenic” is defined as: “contradictory or antagonistic qualities or attitudes” *adjective or noun (thanks www.m-w.com) Recently we were shopping around for an email marketing program. This meant I was scanning sites, social feeds, doing sales calls, etc. Thankfully we have had the opportunity to work with many different email … [Read more...]

3 Super Easy Ways to Fill Your Lead Cycle

A lead cycle, or sales funnel, is the backbone of any business. These are the people interested in your product or service. Obviously the goal is to move people along the lead cycle until they make a purchase. Of course, before you have buyers you have to fill your lead cycle with prospects. Here are three super easy ways to fill your lead cycle … [Read more...]