3 Digital Automation Practices for Small Businesses

Digital automation is the process of using digital tools to streamline regular processes that absorb manpower. Since many small businesses are grappling with establishing their online presence, now is the time to give yourself an edge on competitors. Automated tools are primarily designed to do one of two things: Save you and your employees … [Read more...]

Understanding the Science Behind Persuasive Storytelling

As a marketer, we understand that you’re looking for new ways to engage people with your digital presence. Chances are that you know how discouraging it can feel when nothing you do seems to be making a connection. You’re following the proverbial rulebook, but nothing is sticking and capturing the audience’s attention. The reality, though, is that … [Read more...]

Is Your Landing Page Optimized for Mobile Visitors?

Although you may have optimized your desktop landing page, your mobile landing page could still be hurting you. Mobile users want instant, easily accessible information, so your detailed, informative website might be overkill in a mobile format. With our culture’s current over-saturation of information, high expectations have to be met. Your … [Read more...]

Is Your Landing Page Optimized for Mobile Visitors?

Although you may have optimized your desktop landing page, your mobile landing page could still be hurting you. Mobile users want instant, easily accessible information, so your detailed, informative website might be overkill in a mobile format. With our culture’s current over-saturation of information, high expectations have to be met. Your … [Read more...]

Building And Leveraging Communities: Crossing the Goal Line

Every business owner understands the value of brand evangelists.  In my two most recent posts, I’ve discussed how you can build and leverage communities, as well as arm those communities with information in order to turn them into brand evangelists. I’ve covered several key areas: ·     Building Community ·     Guerrilla and Experiential … [Read more...]

Lead Nurturing With Hansel and Gretel

There will be no child-eating, candy-eating, witch-eating, or roof-eating here.  Just breadcrumb-eating in this story.  A few strategically placed breadcrumbs are all you need to take your leads all the way down the sales funnel.  From casual web-browser to full-fledged customer, go the Hansel and Gretel way, one breadcrumb at a time. Dropping … [Read more...]