6 SEO Tips for Attorneys

Law firms looking to remain competitive in 2018 need to understand the importance of investing in high-level optimization and updating content strategies. These elements help firms keep pace with growing demands and opportunities within SEO verticals. Our team at CEM has seen a sharp uptick in the volume of law-related SEO content published within … [Read more...]

What Do a Lawyer, The Pope, and an IT Specialist All Have in Common?

The warmer weather has me thinking about riddles. When I was a kid, in the days when you didn’t worry about high fructose corn syrup, artificial food coloring, or whatever other health hazard du jour today’s parents have to deal with, my Mom always had the freezer stocked with popsicles. When school let out, there they would be: nothing signals … [Read more...]

Nailing Your Non-Profit SEO Strategy

From their legal structures to their taxing regulations, non-profits operate differently than their for-profit counterparts. They also differ in the way they should approach SEO strategy. Once reserved for the technically elite, virtually any company can now use search engine optimization to its advantage. In some ways, SEO stakes for non-profit … [Read more...]

A Brief History of SEO (and Some Predictions for the Future)

SEO marketing has changed tremendously over the years since its birth, and it will continue to change in the future. In its humble beginnings, SEO marketing was less like a marketing strategy and more like a loophole or a cheat code. Over time, Google began building new algorithms that thoroughly analyzed keywords and how they’re used. SEO became a … [Read more...]

A World Without Backlinks: Matt Cutts Doesn’t See It

For years, SEOs have wondered what search would look like if backlinks were eliminated from the equation. Since backlinks are often a major part of spammy practices, some SEOs have speculated that getting rid of backlinks as a ranking factor would allow great SEOs to come out on top while severely impairing black hat SEOs. Recently, Search … [Read more...]

A Lesson on SEO Best Practices From a Personal Finance Class

My husband and I are currently attending a Dave Ramsey class. Over the course of 9 weeks, Ramsey offers insight and advice on how to take control of your personal finances. In a recent session, Ramsey discussed the concept of best practices, an idea that often gets thrown around in the world of SEO. Although he was obviously discussing finances, … [Read more...]